Business Superbrands

Superbrands is an independent organization founded 1995 in Great Britain for awarding brand building. By today it is active in 82 countries. The Superbrands status is given by an independent committee of specialists to brands found worthy of the title and who thus gain the privilege of participating in the Superbrands Program. The program started in Hungary for the 4th time now and this time it evaluated not only consumer brands but also business brands.

Business Superbrands presents the best of the B2B brands, serving not the general public but enterprises and organizations. The goal of the Business Superbrands program is to find the leading B2B brands and call the attention to the ones which excel in their performance within the business community.

A Business Superbrand is a brand which gained an excellent reputation within its own field. Its brand related values provide such emotional and/or practical advantages to the customer, as they are expected, valued and trusted within the business community. The Business Superbrands serve (not exclusively) companies and organizations. A Business Superbrand represents quality, reliability and excellence.